roles
UX/UI + Product Designer
3D Modeler + Graphic Designer
team
andrea chau
nayoung kim
timeline
june 2022 - present
tools
Figma, Blender, Illustrator, XD, Procreate, Miro,
A Pair of Glasses That Are Made To Intuitively Bring the Physical and Digital Space Into One While Also Opening A Whole New World For You.
Our Mission Is In Innovating Humanity By Addressing Gaps And Smart-Risk Advocating For A Culture Shift by Cultivating The Community For Responsible Consumerism.
It all started when
I was working as an Optometric technician. I identified a glaring necessity voiced by patients on a daily basis: the need for eyeglasses to enhance night-time driving. This led me to explore augmented reality (AR) glasses as a potential solution. The AR glasses industry shifted towards gaming and commercial use after Google Glass's underwhelming debut. We explored reasons for their lack of success and sought elements for success in today's competitive market and evolving tech landscape. We shifted focus to Magic Leap, known for groundbreaking AR advancements.
What if we can make that change and create AR Glasses that were made to solve our daily life needs?
goals
solutions
problem
AR glasses are being made for industry purposes and not for the people.
Making a pair of AR Glasses that have a high IQ as well as a high EQ.
redesign Magic Leap while creating a new pair of AR glasses
Magic Leap is a company at the forefront of scientific advancement.
but they have deviated from the core purpose of these glasses, which is to serve individuals. The September 2022 launch of Magic Leap 2 was praised for its groundbreaking innovation. However, like previous models and other AR glasses, its main focus is on industrial usage.
Our goal is to revolutionize the functionality of AR glasses to meet the daily users' needs.
We analyzed current trends, evolving needs, and the market landscape for our innovative AR glasses. With these insights, we redesigned Magic Leap, crafting personalized glasses to meet individual needs.
steepx analysis
competitive analysis &
consumer archetypes
affinity mapping
Shown Above: Competitive Analysis
Shown Above: Strategic Canvas
Shown Above: Consumer Archetypes/Personas
Shown Above: Affinity Mapping
Our careful analysis led us to focus on key challenges like night driving, navigation, safety, UV protection, and far-sightedness. Meticulous affinity mapping identified six distinctive brand attributes which helped craft our value proposition mentioned earlier.
1. Humane Innovation
2. Addressing Gaps
3. Smart-Risk Advocating
4. Culture Shifting
5. Cultivating Humanity
6. Responsible Marketing
Then we made a ten-year roadmap.
To establish the brand's image, we crafted a ten-year roadmap and user journey map aligned with our brand attributes and research.
We started crafting our vision.
Our vision was to craft sleek and functional AR Glasses, driving the creation of Ring Controllers for a seamless user experience. To overcome the limitations of the computing system, we developed the Bluetooth-enabled Smart Case, serving as a portable hub with charging capabilities, glasses-cleaning functionality, and practical storage.
We explored integrating a VR headset component onto the AR Glasses, offering users a seamless transition to immersive VR experiences.
Our vision after all the feedback finally came together to create our solutions.
After iterative development and user input, we've reached the final stage of refining our customizable AR Glasses. Our designs harmoniously blend emotional intelligence (EQ) and intellectual prowess (IQ) while prioritizing durability and longevity. Our user-centric approach incorporates vital features for enhanced functionality which can be showcased in our product solutions below.
meet the Astro AR Glasses
The Magic Leap AR Glasses function as an everyday lens, seamlessly integrating AI technology to introduce enhanced efficiency and transformative realities to the physical realm. These glasses symbolize a harmonious unification of devices and technological platforms, catering to common daily routines such as cooking, driving, and collaborative/experimental work.
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Astigmatism Adaptable - Night Assist
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GPS System
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Fog/Water Resistant
Major Features Include:
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3 models that offer customization
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Eye, Voice, and Motion Tracking
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Gestural Control with Ring Controller
Astro Ring Controllers & Smart Case
We are thrilled to unveil our latest product - the Astro Rings - marking the inception of exquisite jewelry that is both aesthetic and functional.
The Smart Case is the processor for the glasses which is connected wirelessly so that it does not have to be connected on your hip but as a separate entity while also having multiple purposes. When you're not using your glasses, you can put them back into the case and it'll charge for you.
VR Headset
This attachable headset seamlessly connects to the AR glasses via magnetic coupling, facilitating disconnection from physical reality.
Magic X - App
The application facilitates connection and collaboration among individuals with specialized skillsets, fostering creativity and exploration of ventures or passion projects. This initiative is part of the startup incubator, empowering individuals to form teams and find the perfect teammates for their entrepreneurial journey.
Grocery Store Experience
Magic Leap is introducing a novel grocery shopping experience with the aid of its AR glasses, which will display detailed product information and user reviews in real-time.
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In-store Routes for your grocery store items.
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Food Ingredients + Reviews on demand
Lucid Air x Magic Leap
By integrating the AR glasses with the EV space, the glasses seamlessly integrate with the car interface, responding to a Bluetooth signal to enable/disable specific features.
Goal: Simplifying/Adjusting the AR/EV interface for fewer distractions and a more convenient/optimal experience
Strava x Magic Leap
Through a recent partnership with Strava, a popular running application, Magic Leap introduces a virtual running buddy and an interactive game, enabling runners worldwide to collect coins, compete for high scores, and enhance their Strava profiles with virtual items, elevating the running experience.
We looked at other possible partnerships.
We actively ideated partnerships to propel us toward our goals and seamlessly integrate our brand into the evolving technological landscape.
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Optometry - We "partnered" with Optometrists to offer customized lenses, enhancing credibility and broadening appeal.
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Government - To prioritize user safety, we "partnered" with the government to provide real-time alerts, ensuring a secure and worry-free experience with our glasses.
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Restaurant -We improved the restaurant experience by enhancing food preparation efficiency and communication for quicker access to meals. Integrated recipe and ingredient information ensured a seamless dining experience with faster, error-free delivery of fresh food.
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Games -To encourage outdoor engagement, we aimed to use our AR Glasses. Through "partnerships" with gaming companies, we "created" immersive, outdoor-focused games that blend virtual experiences with real-world exploration.
We designed a new look.
With the goal of refining the brand's design, we leveraged our previous comprehensive analysis of Magic Leap's existing offerings to redefine its brand identity for the future.
solutions
the product
Magic Leap AR Glasses
VR Headset
Rings
Smart Case
features
MILI Ai Software
Microsites
Strava x Magic Leap!
LUCID x Magic Leap!
Chrome Extension
Mobile Applications
Partnerships
environmental
Magic League Start-Up
Store Pop-Ups
MILI Theatre
eSports Olympic x Magic Leap!
Grocery Store Experience
With all that, these are my thoughts and challenges.
Throughout this project, we have embarked on an extraordinary journey witnessing the evolution of augmented reality. Along the way, we encountered various challenges.
To address these challenges, we followed two key principles:
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Necessity: We carefully evaluated the necessity of each component, ensuring that it aligned with user needs and provided a valuable solution. Our focus was on solving real problems rather than merely creating for the sake of creation.
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Feasibility: While we enjoyed the freedom to explore innovative concepts, we also recognized the importance of feasibility. We balanced our imaginative ideas with practical considerations, keeping in mind user needs and adhering to our brand guidelines.
To overcome these challenges, we conducted intensive brainstorming sessions, explored different "what-if" scenarios, and welcomed constructive criticism from our collaborating teams. Our ultimate goal was to create an impactful and tangible solution that surpassed a simple redesign of Magic Leap. As a former Optometric Technician, I was particularly passionate about developing a small-scale solution for night driving, and this project transformed that initial idea into something truly remarkable. It's a testament to how even the smallest ideas can grow into something significant.
We remained dedicated to the iterative process, continuously researching and exploring the possibilities of AR/VR to uncover new opportunities and further enhance our project. Our ambition is to turn this project from a mere concept into a concrete reality. While we eagerly anticipate showcasing a physical AR hardware piece and conducting user testing to assess the practicality of AR in our daily lives, the exact path forward remains uncertain. Nevertheless, our commitment to making a tangible and meaningful contribution to the field remains unwavering.
But to this day, we are still working hard and adding more details to our project.
A pair of glasses that are made to intuitively bring the physical and digital space into one while also opening a whole new world for you.
If you're interested in viewing more of the project, you can access the presentation below.
